Performance Marketing

We’ll begin by assessing your current strategy, and fine-tune it to see bigger results. As we help you navigate the complex strategies of paid media, we aim to get your brand in front of as many qualified customers as possible, and initiate a positive return on investment (ROI)

Paid Search

Creating powerful pay-per-click (PPC) campaigns will help us leverage first-party data to then devise more customer-focused strategies across channels. We’ll work on prioritizing customer experience with more effective messaging & optimized to your key performance indicators (KPIs).

Words Are Key

Search queries are still at the heart of successful Google and Bing campaigns, so we compile valuable keywords across the consumer journey (from high-level to high-intent), ultimately driving your visibility and return.

Many Roads Lead To Conversion

In a perfect world, customers would give you their money upon their initial visit to your site. In the real world, it oftens takes two, three or more interactions to see that conversion. We’ve got a cheat code—users leave behavior signals that we use to remarket with other touch points through search, image or video advertising.

Optimize Everything

  • When it comes to ecommerce, the most effective shopping placements feature an image, concise copy, and price. Often, the product feeds need a little help in order to match better to user searches. We will work with you to transform your feed and organize the campaigns to drive the best return for your ad spend (ROAS).
  • Not so specific to ecommerce, we run rigorous ad copy testing, bidding experiments, continuous keyword research, and negative keyword strategies in order to ensure optimal growth results.
  • We also recognize that platforms are constantly adding new features—we keep our fingers on the pulse and make sure we’re familiarizing with new tools, approaches, and beta launches so that you and your company are always working with the best.

May We Have Your Attention?

Compelling images and YouTube video ads work every time. We’ll work with you on your creative strategy and make sure your ads are placed in front of qualified audiences by leveraging your first-party data with third-party data, and the right placements to deliver outstanding results.

Keep It Custom

There are a number of algorithmic bidding approaches, but we are maniacal about leveraging performance results to create a thoughtful bidding strategy that delivers sustained performance season after season.

While Google gets most of the attention, we also work with other players that target specific markets such as Microsoft, Apple Search Ads, Capterra, Software Advice, GetApp, SourceForge and more.

See Our Strategic Approach to Paid Social