Facebook & Instagram, Tiktok, Snapchat & Twitter
Testing audience response to creative is huge when it comes to getting the most out of paid social ads. Comprehensive audience testing requires a number of different strategies, and we’re not the type to leave a stone unturned. As we learn customer preferences, we’ll walk you through them.
We get a good grasp of your company’s target market, while implementing out-of-the-box audience testing strategies to gain the most qualified customers through acquisition & retention. Through lookalike and interest targeting, we find the most relevant audiences to generate quality conversions.
Creative is the heart of paid social, and continuous A/B testing is a must. We plan out numerous themes to test leveraging the ever-growing ad formats to understand what customers relate to the most, then continue to build out top performing creative themes.
It is imperative to run strong prospecting campaigns in order to bring in new & qualified customers, while also retaining the loyalty of your current customer base. We use the data from these campaigns to make quantitative decisions on how to prospect, remarket, and retain customers. Ultimately, data drives our campaign structures—we’re studying high-converting landing pages, targeting customers by time on your website, and ensuring the remarketing lists have high-intent customers who are ready to convert.
We build your product feed + implement dynamic product remarketing in order to serve your customers with the most effective and relevant creative.
Our approach is proactive rather than reactive—by continuing to test and learn, we can constantly improve your account based on purchase data. This is the foundation of scale and continued growth.
If you’re looking for an assessment on your current marketing strategy or any form of Paid Media assistance, E Squared Digital is here to support your company’s growth without limitation.
Schedule an exploration call