We set you up for success with strong brand positioning and overarching value propositions by conducting internal research on who is talking about your business. Your logo, brand architecture and messaging is crucial in setting you apart and making you ultra-relatable to your target audience.
We research and analyze the marketing strategies and business characteristics of your competitors, through analysis of their websites, messaging strategies, and customer acquisition initiatives. We extract additional consumer insights from social listening tools to understand ‘share of voice,’ sentiment and brand passion drivers. This helps us to identify the strengths and weaknesses of key players, your company’s relation to them, and then highlight any gaps. From there, it’s a matter of targeting and optimizing.
We help you locate the appropriate marketing channels that will lead you to your customers. Through social channels, influencer outreach, paid channels, podcasting, programmatic and affiliate, we’ll find that perfect cocktail of mixed media that falls in line with your company goals.
We are creative connoisseurs. We provide content + creative analysis, coupled with strategy recommendations that cohesively drive customer response to support long term business growth. Our team is experiences across multiple verticals—constant A/B testing, meticulously customizing our approach according to your business goals, using data to guide our decision-making, and tailoring top-performing creative to best fit your strategy.
The only thing more beautiful than seeing first-time customers is having regulars that keep coming back. We provide you with strategic
recommendations on a full-funnel, customer lifecycle approach. We then teach you how to acquire new, qualified customers, work them through the sales process, and provide a full strategy on how to maintain them.
If you’re looking for an assessment on your current marketing strategy or any form of Paid Media assistance, E Squared Digital is here to support your company’s growth without limitation.
Schedule an exploration call